Thanks to Dani Picard for sharing her notes from the Marketing as a Digital Humanist breakout session!
Marketing as a Digital Humanist
- How do you define yourself as a brand?
- Are there disciplinary parameters? Sub-field parameters?
- Is there pushback when talking to people outside of the humanities? In industry? Pushback from IT friends/colleagues?
- Interconnected nature of work: Connect to teaching; help us understand new ways to teach, to display information.
- Developing a deeper understanding
- Does a hestitancy come from how you want to consider your career:
- Alt-ac: make broader appeal to skills
- Academic route: associated with traditional academic realm,
- If it’s too much enthusiasm for the technology, it harms your ability to show certain aspects of yourself as an academic (rather than alt-ac). Don’t lose the ability to talk about larger concepts.
- Thinking about audience: Institutionally specific? Small liberal arts colleges are interested in DH (but want its connection to students/classroom). Who do you scare off people if you talk about coding? Too heavy on tech and it alienates parts of your audience.
- Interdisciplinary aspect of DH
- Flexibility and Vision
- What do you take into account?
- Do I need two websites for the different brands? (Like you might have two CVs)
- Hub for everything else (then the viewer can decide what they want)
- Website possibilities: WordPress, SquareSpace, Jekyll
- Links to projects (in academic job apps)
- CV? → Heading for Research Experience, DH Experience, Programming Skills
- Blogs (HASTAC)
- Peer-Reviewed Journals
- Video Tapping
- Tweet-storms with appropriate hashtags (know what communities would be important!)
- Moderating email lists or Reddit
- Websites like HybridPegagogy, media commons, Editing
- Using work to connect with community
What are people currently doing?
- It’s good to have your own intellectual work/research questions/scholarly questions as a way to market yourself. More to offer the DH community broadly.
A lot of this is about networking, how are we talking about our projects? How do we tell the story about our teaching/research? (ask for input from others on this!) Articulating self-knowledge is difficult, but writing statements (teaching statements, research statements) help! There isn’t ONE specific way to talk about digital pedagogy — instead, what are your beliefs about what it is and how does it affect what you do on the ground?
Links to Good CVs/Digital Presences